Case Studies: Successful Digital Marketing Transformations in Service Trades

Here are some notable case studies of successful digital marketing transformations in service trades:

• Popeye’s Supplements (Ecommerce & Service Franchise): Initially relying on referrals, radio, and walk-in traffic with no online store or marketing, they partnered with a digital marketing agency to launch Facebook, Instagram, and audience network campaigns. Within the first year, they achieved a return on ad spend (ROAS) of 8, successfully transitioning to online sales and mitigating pandemic-related in-store traffic losses. Continuous innovation in marketing and website features helped sustain customer retention and revenue growth.

• Wildlife Removal and Control Service: Through a focused PPC (pay-per-click) and SEO strategy, this service business generated 5,000 phone calls and over 1,000 form submissions within six months, alongside 50,000+ website sessions and 5,000 new users. This demonstrates how targeted digital marketing can significantly increase lead generation and customer engagement in service trades.

• eBikeBC (Ecommerce & Mobility Service): By redesigning their digital storefront with enhanced UX/UI, product photography, and performance marketing, they boosted product discovery and online sales. Features like advanced filtering, comparison tools, and mobile optimization removed buying friction, positioning them as a category leader in electric bike retail.

• Brio Golf (App & Service Booking): A digital marketing agency helped Brio Golf become a leading golf app by delivering app design, branding, video content, and paid ads that rapidly increased user adoption and booking volumes, illustrating the power of integrated digital marketing in service-based apps.

• GoCustom Clothing (Personalized Clothing Service): The Social Shepherd agency improved both online and offline revenue by 27% and 44%, respectively, through paid digital advertising and strategic account restructuring. They achieved a blended ROAS of 474%, surpassing their target, showing how digital marketing can drive measurable growth in personalized service businesses.

These examples highlight key strategies such as launching or optimizing ecommerce platforms, leveraging social media and paid ads, improving user experience, and integrating online and offline revenue tracking to drive growth in service trades through digital transformation.