Planning a Monthly Budget for Facebook Page Management and Advertising

For planning a monthly budget for Facebook page management and advertising, you should consider two main components: the cost of social media management and the cost of Facebook advertising.

1. Social Media Management Costs:

• Typical social media management fees range from $750 to $1,550 per month, depending on the number of posts, platforms managed, and services included such as page monitoring, responding, and sponsored posts.
• A basic plan might include around 12 image posts per month with page monitoring and some sponsored posts for about $750 monthly.
• More comprehensive plans with vertical videos, more posts, and multi-platform management can cost up to $1,550 per month.
• Hiring a dedicated social media manager can cost between $100 and $4,000 per month, depending on expertise and scope.

2. Facebook Advertising Costs:

• Facebook ad costs vary widely based on campaign objectives, audience targeting, and ad formats.
• Average costs include:
  • $0.26 to $0.30 per click (CPC)
  • $1.01 to $5.00 per 1,000 impressions (CPM)
  • $0.01 to $1.00 per reaction.
• Businesses often allocate 5% to 15% of their revenue to Facebook ad spend, but this depends on your sales funnel and risk tolerance.
• Daily ad budgets can be as low as $5, but higher budgets typically yield better reach and results.
• Facebook ad management services typically start at $500 to $750 per month, with fees scaling based on ad spend.

Budget Planning Recommendations:

• For a small to medium business, a combined monthly budget might look like this:

• Adjust your advertising spend based on campaign performance and ROI.
• Start with a modest ad budget to test and optimize campaigns before scaling.

This approach ensures you cover both content creation and community management alongside paid advertising to maximize Facebook page growth and engagement.