Latest Trends and Features on Threads for Business Growth

The latest trends and features on Threads for business growth in 2025 focus on enhancing user engagement, content visibility, and direct communication, making it a valuable platform for brands.

Key features and trends include:

• Direct Messaging (DMs) with multimedia support: Threads now offers DMs with photo sharing, spoiler tags for images and videos, and is testing GIFs and stickers in messages. This enables businesses to foster one-on-one connections and community building within the app.

• Link sharing improvements: Businesses can add up to 5 different links on their Threads profile, and link posts have improved ranking, increasing traffic potential from Threads to external sites.

• Content discovery and engagement tools: The introduction of a "For You" feed personalized by interaction signals, topic tags (only one per post), and a search function helps brands reach targeted audiences by joining trending conversations and optimizing content for discoverability.

• Post editing and analytics: Users can edit posts within 5 minutes of publishing, and Threads provides content analytics, allowing businesses to refine their strategies based on performance data.

• Integration with the Fediverse: Threads supports interaction with federated servers, expanding reach beyond the app itself and enabling cross-platform engagement.

• User growth and platform expansion: Threads has surpassed 400 million monthly active users, increasing the potential audience for businesses.

• Upcoming features: Threads is testing a native iPad app and continuing to refine interface elements like repost/share buttons, which may improve user experience and content sharing.

For business growth, these features mean brands can leverage Threads to increase brand awareness, engage directly with customers, and participate in trending conversations with optimized content strategies. A strong Threads marketing strategy should include understanding the algorithm, using relevant topic tags, engaging through DMs, and monitoring analytics to maximize impact.