Erreurs fréquentes à éviter dans une stratégie SEO moderne

Here are frequent mistakes to avoid in a modern SEO strategy:

• Misunderstanding search intent: Your content must align with the user’s search intent—whether informational, navigational, transactional, or commercial. Ignoring this leads to loss of rankings.

• Neglecting long-tail keywords: Overlooking specific, less competitive long-tail keywords misses out on highly qualified prospects closer to conversion.

• Ignoring mobile optimization: With over 60% of users browsing on mobile devices, a non-mobile-friendly site causes visitor loss and ranking penalties. Mobile-first indexing by Google makes this critical.

• Keyword stuffing: Overloading content with keywords to manipulate rankings is outdated and harmful. Focus on natural integration of keywords within quality content.

• Prioritizing aesthetics over technical performance: A slow-loading site (more than 3 seconds on mobile) can lose up to 25% of visitors. Technical performance is now a key ranking factor.

• Using duplicate content: Google’s algorithms, enhanced by AI, detect duplicated content easily. Original, value-adding content builds authority and improves SEO.

• Ignoring local SEO: For businesses targeting local customers, failing to optimize for local search queries (e.g., “near me” searches) means missing significant traffic and conversions.

• Neglecting Google Business Profiles and reviews: In local SEO, incomplete or minimal effort on Google Business Profiles and ignoring customer reviews can damage trust and visibility.

• Poor content architecture: Relying on a single page for multiple services instead of creating dedicated, keyword-optimized pages can limit visibility. Structured content architecture can significantly boost rankings.

Avoiding these errors will help ensure your SEO strategy is effective and aligned with current search engine algorithms and user behaviour trends.