Les tendances numériques à surveiller au Canada en 2025 : IA, commerce social et contenus vidéo courts

The key digital trends to watch in 2025 include artificial intelligence (AI), social commerce, and short-form video content.

AI is a major driver of digital innovation, transforming products, services, and daily interactions. This includes more advanced virtual assistants, AI-powered loyalty programs, the rise of social and voice commerce, and a shift in online search towards generative AI rather than traditional search engines.

Social commerce is becoming essential, with platforms like TikTok leading the way by integrating direct in-app purchases and expanding their user base significantly. TikTok's dominance, especially with short vertical videos, is a critical trend, as this format continues to grow in popularity and value for both users and businesses.

Short-form video content, including user-generated content (UGC) and professional videos, is highly favoured among younger demographics, with a balanced preference between polished and authentic content. This trend is supported by the sustained popularity of platforms such as Facebook, YouTube, Instagram, and emerging ones like Threads and Reddit.

In summary, the digital landscape in 2025 is shaped by the integration of AI technologies, the rise of social commerce especially through video-centric platforms, and the continued growth of short, engaging video content formats.