Best Practices for Writing SEO-Friendly Page Titles

The best practices for writing SEO-friendly page titles are to make them clear, concise, descriptive, unique, and relevant to the page content while including the primary keyword near the front. Titles should be enticing to users to increase click-through rates and ideally kept within about 60-70 characters to avoid truncation in search results. Including your brand name can also be beneficial for recognition. Avoid keyword stuffing or repetitive keywords, and write primarily for humans, not just search engines. Consistency in formatting and word separators (like hyphens or pipes) improves readability. Additionally, page titles should align with user intent and reflect the content accurately to satisfy both users and search engines.

Key points include:

• Concise and clear: Easy to scan and understand without keyword stuffing.
• Relevant and descriptive: Reflect the actual page content and user intent.
• Unique: Each page should have a distinct title to avoid duplication issues.
• Keyword placement: Include the primary keyword near the beginning but naturally.
• Length: Aim for 60-70 characters to ensure full display in search results.
• Brand inclusion: Adding your brand name can help with recognition and trust.
• Consistent formatting: Use consistent capitalization (title case) and separators.
• Write for users: Titles should be compelling and useful to readers, not just optimized for algorithms.

Following these guidelines helps improve organic visibility, user experience, and click-through rates from search engine results.