Understanding the Costs of Managing a Facebook Page for Businesses in 2025

In 2025, managing a Facebook page for a business typically costs between $250 and $1,200 per month, depending on the scope and intensity of management. This estimate is based on hourly rates ranging from $30 to $140, with full-time management (160 hours/month) halved for a single Facebook page compared to managing multiple platforms.

Key cost components include:

• Social media management fees: Standard packages for social media management range from $500 to $5,000 per month, with smaller packages starting around $700 monthly.
• Hourly rates for Facebook page management: $30 to $140 per hour, with the lower end for less intensive management and the higher end for expert-level, full-service management.
• Content creation: Writing a single social media post typically starts at $50, which adds to overall costs if frequent posting is required.
• Social media management software: Businesses often invest in software to schedule, publish, and analyze posts, costing up to $1,000+ per month for robust platforms, or around $200–$400 per user seat monthly for professional tools with advanced features.

Additional factors influencing costs:

• Level of client involvement and collaboration: More client input can increase time and cost.
• Number of social profiles managed: Managing a single Facebook page costs less than managing multiple platforms.
• Advertising spend: Paid promotion on Facebook is usually a separate budget item beyond management fees.
• Business size and goals: Larger businesses or those with multiple locations may require multiple pages and higher budgets.

In summary, businesses should budget at least several hundred dollars monthly for professional Facebook page management in 2025, with costs rising based on service complexity, content volume, and software tools used.