Cost and investment considerations for marketing on Threads in Canada

Marketing on Threads in Canada involves several cost and investment considerations, but specific pricing details for Threads itself are not yet well-established due to its early monetization stage and limited advertising infrastructure.

Key points to consider:

• Digital marketing agency fees in Canada for full-service digital marketing typically range from CAD 2,786 to CAD 13,933 per month depending on business size and service scope. Agencies often charge 10% to 20% of total ad spend as management fees for PPC campaigns.

• Social media marketing budgets for small businesses in 2025 generally range from CAD 500 to CAD 5,000 per month, with some spending up to CAD 10,000 depending on goals and platforms used.

• Threads-specific challenges include a lack of robust in-platform analytics and no open API for third-party tracking tools, making it difficult to measure campaign effectiveness and ROI.

• User engagement on Threads is currently lower compared to established platforms like Instagram and TikTok, which may affect the cost-efficiency and impact of marketing efforts.

• Advertising costs on Threads are still uncertain as Meta is in early monetization phases. It is unclear if CPM (cost per thousand impressions) and CPC (cost per click) will be competitive with other platforms.

• Organic vs. paid strategy: Brands may consider starting with organic content on Threads to test the platform before committing significant paid budgets, especially given the current measurement and engagement limitations.

• General social media advertising costs on platforms like Instagram and Facebook have CPC rates around CAD 0.50 to CAD 1.00, which can serve as a benchmark until Threads pricing stabilizes.

• Media inflation trends indicate rising ad costs across social platforms in 2025, with CPM increases driven by competition and limited ad inventory. This inflationary pressure may also affect future Threads advertising costs.

In summary, investing in marketing on Threads in Canada currently requires cautious budgeting, prioritizing organic presence and small-scale paid tests due to limited data on cost efficiency and performance metrics. Typical digital marketing investments in Canada range broadly but expect to allocate at least several thousand Canadian dollars monthly for meaningful social media marketing efforts, adjusting as Threads’ advertising ecosystem matures.