Step-by-Step Guide to Selling on Amazon USA and Other Key Markets from Canada

To sell on Amazon USA and other key markets from Canada, follow these step-by-step guidelines:

1. Create a North American Unified Seller Account (NAUA)

   • If you already have a Professional selling account on Amazon.com, you can use the same account to sell in Canada, the US, Mexico, and Brazil via a unified dashboard. If new, create a North America and Brazil unified account to sell across these markets or create a Canada-only account if you prefer to sell exclusively in Canada.
   • Verify your account has the “store switcher” feature to toggle between marketplaces.

2. Conduct Market Research and Select Products

   • Research product demand and competition in each target market using Amazon’s Best Sellers lists and other tools.
   • Choose products that comply with each country’s regulations and have good sales potential.

3. Register and Comply with Tax and Regulatory Requirements

   • Provide your business information, including tax IDs and addresses relevant to each marketplace.
   • Register for Canadian taxes if selling in Canada and understand US tax obligations for selling in the US.
   • Ensure your products meet local compliance, safety, labeling, and packaging standards using Amazon’s compliance tools or vetted service providers.

4. List Your Products on Each Marketplace

   • For Canada, you can transfer your existing US listings to Amazon.ca by adding the ASINs and adjusting prices for currency differences.
   • Create detailed product listings with accurate descriptions, images, and keywords tailored to each market.

5. Choose a Fulfillment Method

   • Use Fulfillment by Amazon (FBA) to simplify shipping and logistics across borders, or consider third-party logistics (3PL) providers in Canada or the US.
   • Ship inventory to Amazon fulfillment centers in the respective countries as required.

6. Price Your Products Competitively

   • Factor in currency exchange rates, shipping costs, and local competition when setting prices.

7. Manage Orders and Customer Service

   • Monitor sales and customer feedback through your Seller Central dashboard for each marketplace.
   • Provide timely customer service according to each market’s expectations.

This approach allows Canadian sellers to efficiently access Amazon’s largest North American markets using a single unified account, leveraging Amazon’s tools for compliance, listing management, and fulfillment.

If you are new to Amazon selling, start by registering your account on Amazon.ca or the North America unified platform, then progressively expand to the US and Mexico markets as you gain experience.