International sellers have three primary fulfillment options when selling on Amazon across borders: Fulfillment by Amazon (FBA), Fulfilled by Merchant (FBM), and Amazon Partnered Carrier programs.
Fulfillment by Amazon (FBA) offers two main approaches for international sellers:
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Remote Fulfillment with FBA: Sellers keep inventory in their home country’s Amazon fulfillment centers (e.g., US) and Amazon ships directly to customers in other countries (e.g., Canada). This avoids the need to ship inventory across borders upfront. However, some products may be ineligible due to regulatory differences. Sellers must have a Professional Selling plan and enable FBA Export. Amazon handles customer service and returns, with returns sent back to the home country fulfillment centers.
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FBA Domestic Fulfillment: Sellers export inventory to Amazon fulfillment centers in the target country (e.g., Canada) so orders are fulfilled domestically. This is suitable for sellers who want to stock inventory locally to reduce shipping times and costs.
Fulfilled by Merchant (FBM) means sellers ship orders directly to customers themselves, using their own logistics or third-party carriers. Amazon offers a network of vetted global shipping providers with discounted rates to support FBM sellers.
Amazon Partnered Carrier Programs provide discounted shipping rates for sellers sending inventory to Amazon fulfillment centers for FBA. However, some sellers report occasional unavailability or technical issues with the partnered carrier option, requiring workarounds such as recreating shipments or adjusting shipping address details.
In summary:
| Fulfillment Option | Description | Key Considerations |
|---|---|---|
| FBA Remote Fulfillment | Inventory stored in home country; Amazon ships internationally | No need to ship inventory abroad upfront; some product restrictions; Amazon handles returns |
| FBA Domestic Fulfillment | Inventory shipped to fulfillment centers in target country | Faster delivery to customers; requires upfront cross-border shipping of inventory |
| Fulfilled by Merchant (FBM) | Seller ships orders directly to customers | Seller manages shipping; Amazon offers discounted global shipping providers |
| Amazon Partnered Carrier | Discounted shipping rates for sending inventory to Amazon fulfillment centers | Sometimes unavailable; may require troubleshooting or alternative carriers |
These options allow international sellers to choose the best fulfillment strategy based on their inventory location, product eligibility, cost considerations, and desired customer experience.
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