Google Analytics 4 (GA4) is free for all users, including Canadian companies, while Google Analytics 360 (GA360) is a paid enterprise solution starting at approximately $50,000 USD annually, scaling up to $150,000+ USD based on data volume and features.
Key Cost Differences
GA4's free version suits most small to medium businesses with limits like 10 million hits/month and 14-month data retention, while GA360 targets enterprises needing higher limits (e.g., 500 million hits/month), unsampled data, unlimited retention, BigQuery integration, and dedicated support. Pricing for GA360 varies by monthly events processed (e.g., ~$4,288 USD for 30 million events), with additional costs for implementation, training, or services potentially reaching $200,000–300,000 USD/year total.
| Aspect | Free GA4 | GA360 (Paid) |
|---|---|---|
| Base Cost | $0 | Starts at $50,000 USD/year (up to 25M events/mo); $150,000+ USD for higher volumes |
| Data Limits | 10M hits/mo; sampling on large datasets | 500M hits/mo; no sampling |
| Data Retention | 14 months | Unlimited |
| Support & Features | Community/self-service; basic reporting | Dedicated support, advanced reporting, BigQuery, ML insights |
| Extra Expenses | None inherent | Implementation, training, add-ons (~$400+/mo base + variables) |
Relevance for Canadian Companies
Costs are in USD with no Canada-specific pricing noted, so Canadian firms convert at current exchange rates (e.g., ~CAD 68,000+ starting). GA4 meets needs for most Canadian e-commerce or SMBs via simple Google Ads integration, but GA360 justifies expense for high-traffic enterprises (e.g., Shopify-scale) requiring scalable analytics without sampling.
Sources conflict slightly on GA360 base pricing ($50,000 vs. $150,000 USD), but consensus favors $50,000 as entry with scaling; recent estimates (2025-relevant) emphasize event-based tiers over fixed Universal Analytics quotes. Contact Google sales for custom quotes, as pricing isn't public and depends on negotiation.
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