Les réseaux sociaux incontournables au Canada : Facebook, Instagram, LinkedIn et leurs audiences

The key social networks to consider are Facebook, Instagram, and LinkedIn, each with distinct audiences and strengths.

Facebook remains the dominant platform with a very large user base, reaching about 23.9 to 32 million users, representing roughly 60-77% of the population aged 13 and older. The largest user segment is adults aged 25-34 years, making up nearly a quarter of users, followed by those aged 35-44 years. The gender split is nearly even, with a slight female majority. Facebook is widely used for personal connections and increasingly for business marketing, with strong advertising reach and engagement through features like Marketplace and Groups.

Instagram is popular for its visual content focus, ideal for brand image promotion and engaging younger audiences through photos and videos. It requires consistent interaction with followers to build community and is often used alongside Facebook advertising due to shared platform infrastructure. Instagram appeals especially to users interested in aesthetics and lifestyle content.

LinkedIn is the professional network of choice, essential for B2B marketing, recruitment, and professional networking. It targets a more career-focused audience and is valuable for companies looking to build industry authority and connect with professionals.

In summary:

Facebook’s broad reach and mature advertising tools make it a cornerstone for marketing strategies, while Instagram and LinkedIn serve more specialized roles depending on content type and audience goals.