Interactive Digital Tools and Calculators for Customer Engagement

Interactive digital tools and calculators for customer engagement are designed to create personalized, real-time, and immersive experiences that help businesses connect with customers more effectively and guide them through their journey.

Key types of these tools include:

• Live Chat: Enables immediate, two-way communication with customers, allowing businesses to proactively assist users, answer questions, and personalize greetings based on the visitor’s page. This immediacy boosts engagement and increases repurchase likelihood by 52%.

• Co-browsing Tools: Allow agents and customers to browse the same web page simultaneously, facilitating guided support, training, or collaboration without requiring installations. For example, Surfly offers co-browsing, screen sharing, video chat, and document annotation to create collaborative digital journeys.

• Customer Onboarding Tools: Help guide new users from initial contact to key milestones through interactive walkthroughs, emails, checklists, and video tutorials. eWebinar is one such tool that hosts recorded webinars with live chat interaction, enabling real-time Q&A without the presenter needing to be live.

• Interactive Shopping and Storytelling Platforms: Tools like Storyly enable shoppable stories where users can explore and purchase products within an engaging story format. These platforms offer personalization at scale, audience targeting, and analytics on user behavior, including zero-party data collected via interactive stickers.

• Marketing Automation and Analytics Platforms: Braze is an example of a comprehensive customer engagement platform that uses AI-powered insights and behavior-based messaging to deliver personalized experiences across multiple channels, focusing on lifecycle engagement and retention.

These tools collectively enhance customer engagement by providing seamless, personalized, and interactive digital experiences that reduce friction, increase satisfaction, and foster loyalty. Businesses can select and combine these tools based on their specific customer journey needs and engagement goals.