Training Resources and Team Onboarding for Google Analytics

Top Training Resources for Google Analytics

The most recommended free training resources are Google Analytics Academy on Skillshop (self-paced courses with videos, quizzes, hands-on exercises, and certifications for beginner to advanced levels) and Analytics Mania's free GA4 Fundamentals course (90 minutes of video, 30-question quiz, and certificate covering setup, navigation, and basic tracking).

Paid options include MeasureSchool’s GA4 Fundamentals Training ($597 lifetime access with setup, advanced reporting, and Q&A support), Annielytics courses ($295–$1,295 with free mini-courses), and LinkedIn Learning (formerly Lynda) (free 30-day trial, then subscription, focused on essentials and certification prep).

Additional free resources:

• Google Analytics YouTube channel, MeasureSchool YouTube/blog, GA4.com tutorials and glossary.
• Developers.google.com beginner guides for setup, interface navigation, and conversions.
• Ontario Tech University's GA4 modules with demo account practice.

Team Onboarding Strategies

For onboarding teams, prioritize Skillshop's Analytics Academy as the official, structured starting point—assign beginner courses first, followed by quizzes and certifications to track progress. Use demo accounts in courses for hands-on practice without risking live data.

Step-by-step onboarding plan:

• Week 1: Basics – Complete Google Analytics Fundamentals (Skillshop or Analytics Mania) to cover account setup, navigation, data streams, and standard reports.
• Week 2: Hands-on – Practice event tracking, explorations, and conversions using demo accounts or Google Tag Manager integration.
• Week 3+: Advanced – Move to GA4-specific courses (e.g., MeasureSchool for custom reports) and team quizzes for knowledge checks.
• Assign roles via Google Analytics admin panels and share official help center resources for troubleshooting.

Combine with group sessions from Learn with Google Marketing Platform (virtual/in-person for teams) or live GMP courses for collaborative learning. Track team certifications on Skillshop to measure onboarding success.