Yoast SEO offers two main pricing models: a free version and a Premium version priced at $99 per year per site. The free version provides essential on-page SEO tools like basic SEO analysis, readability checks, and optimization for one focus keyphrase per page. In contrast, the Premium version adds advanced features such as multiple focus keyphrase optimization, internal linking suggestions, a redirect manager, social media previews, and 24/7 priority support.
Key differences between Free and Premium include:
| Feature | Free Version | Premium Version ($99/year) |
|---|---|---|
| Focus keyphrase optimization | One keyphrase per page | Multiple keyphrases per page |
| Internal linking suggestions | No | Yes |
| Redirect manager | No | Yes |
| Social media previews | No | Yes |
| 24/7 support | No | Yes |
| Plugin updates | Yes | Yes |
| Ad-free experience | No | Yes |
Yoast Premium is a subscription billed annually, including all updates and new features during the subscription period. It is designed for marketers, business owners, and content teams who want to streamline SEO workflows and keep up with evolving best practices.
For users managing multiple sites, Yoast offers bulk discounts to reduce costs. Additionally, specialized plugins for niche SEO needs (e.g., Video SEO, Local SEO) are sold separately on top of the Premium subscription.
In summary, the free version is suitable for basic SEO needs, while the Premium version justifies its $99/year price by offering advanced tools, support, and convenience that can help improve SEO efficiency and site performance. However, it does not guarantee better rankings, as SEO success depends on multiple factors beyond the plugin itself.
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