Using Keyword Planner for Budget Planning and Bid Estimation in Canadian Dollars

Google Ads Keyword Planner is a powerful tool for budget planning and bid estimation, especially when tailoring your campaigns to the Canadian market. Here’s how you can use it effectively for budgeting and bid estimation in Canadian dollars (CAD):

1. Access Keyword Planner

• Log in to your Google Ads account.
• Go to Tools & Settings > Planning > Keyword Planner.

2. Set Your Target Location

• When creating a keyword plan, specify your target location as Canada (or a specific province/city).
• This ensures that all keyword suggestions, search volumes, and bid estimates are tailored to the Canadian market.

3. Discover and Analyze Keywords

• Use the “Discover new keywords” option to enter seed keywords related to your business.
• Keyword Planner will show:
  • Average monthly search volume
  • Competition level
  • Suggested bid (in CAD)

4. Get Bid Estimates in CAD

• The suggested bid column shows the average cost-per-click (CPC) in Canadian dollars for each keyword.
• This helps you understand how much you’ll likely need to bid to compete for ad placement in Canada.

5. Forecast Performance & Budget

• Add your chosen keywords to a keyword plan.
• Set your daily budget in CAD.
• Adjust your maximum bid per keyword.
• Keyword Planner will provide a forecast showing:
  • Estimated impressions
  • Estimated clicks
  • Estimated costs (in CAD)
  • Estimated conversions (if conversion tracking is enabled)

6. Refine Your Plan

• Use the forecast to see which keywords fit within your budget.
• Adjust your bid or budget to optimize for the best results.
• You can also test different keyword combinations to see which ones offer the best return on investment (ROI) for your Canadian audience.

7. Monitor and Adjust

• Regularly review your keyword performance and adjust your bids and budget as needed.
• Use the trend analysis feature to track seasonal changes in search volume and bid prices.

Key Benefits for Canadian Marketers

• Localized data: All estimates are based on Canadian search trends and competition.
• Budget control: Helps you allocate your ad spend effectively across high-performing keywords.
• Competitive insights: Shows what other advertisers are paying for keywords in Canada.

By using Google Ads Keyword Planner with a focus on Canadian location and currency, you can make informed decisions about your ad spend and maximize your campaign’s effectiveness in the Canadian market.