How to Use Amazon Brand Registry and A+ Content to Enhance Exported Listings

To enhance exported Amazon listings using Amazon Brand Registry and A+ Content, you first need to enroll your brand in the Brand Registry program, which gives you greater control over your product listings, protects your intellectual property, and grants access to premium marketing tools like A+ Content. Once enrolled, you can create and add A+ Content to your product detail pages, enriching them with enhanced text, images, comparison charts, videos, and brand stories that help your products stand out, answer customer questions, and boost sales internationally.

Key steps and benefits include:

• Enroll in Amazon Brand Registry:
  You must have a registered trademark (or an active application) and be a seller on Amazon. Enrollment gives you exclusive control over your brand’s product listings, prevents listing hijacking, and allows you to use Amazon-issued item IDs for better listing accuracy.

• Access A+ Content Manager:
  After Brand Registry approval, use the A+ Content Manager in Seller Central (under Advertising) to create enhanced product descriptions and brand stories.

• Create A+ Content:
  Choose from templates to add rich media such as images, comparison charts, and detailed text to highlight product features and benefits. This content can be localized for different languages and markets, which is essential for exported listings.

• Apply A+ Content to Exported Listings:
  Since A+ Content is tied to your brand and ASINs, it automatically enhances your listings across Amazon’s international marketplaces where your products are sold, improving visibility and customer engagement globally.

• Benefits for Exported Listings:

  • Increased sales due to better product presentation and customer trust.
  • Reduced counterfeit risks and listing errors.
  • Exclusive Buy Box control and protection against unauthorized sellers merging or altering your listings.

In summary, using Amazon Brand Registry secures your brand and listing integrity, while A+ Content enriches your product pages, making your exported listings more attractive and competitive in international markets.