How does iHerb’s digital marketing, including SEO and influencer partnerships, drive its popularity?

iHerb’s digital marketing drives its popularity primarily through a combination of SEO-focused targeted digital campaigns and influencer partnerships, which together enhance customer acquisition, brand awareness, and loyalty.

Key elements include:

• SEO and targeted digital campaigns: iHerb invests heavily in search, social media, and marketplace channels to attract health-conscious consumers globally. These campaigns are designed to improve visibility on search engines and marketplaces, helping iHerb reach millions of customers in multiple languages and countries. This approach supports iHerb’s growth, as evidenced by its $2.4 billion in net sales in 2024 and expansion into over 25 global marketplaces.

• Influencer partnerships: iHerb collaborates with influencers and bloggers to promote its products, leveraging the trust and credibility these figures have with their audiences. Although research shows some debate about the relative trustworthiness of influencer posts versus brand posts, iHerb’s use of influencer marketing helps target specific audiences effectively and grow its follower base on platforms like Instagram and Facebook.

• Affiliate marketing and content partnerships: Through strategic agreements with content partners and platforms like Skimlinks, iHerb expands its reach by creating custom content and inclusion in product listicles. This strategy has increased content placements and contributed significantly to content-driven revenue, supporting growth in multiple regions.

• Localized and personalized content: iHerb enhances customer loyalty by offering personalized recommendations, localized content, and a seamless shopping experience, which helps retain customers and encourages repeat purchases.

Together, these digital marketing strategies—SEO-driven campaigns, influencer collaborations, affiliate content partnerships, and personalized customer engagement—create a robust ecosystem that drives iHerb’s global popularity and sales growth.