Frequently asked questions about using Threads for Canadian entrepreneurs and freelancers

Here are frequently asked questions (FAQs) about using Threads for Canadian entrepreneurs and freelancers, based on current insights about the platform:

1. What is Threads and how does it relate to Instagram?
   Threads is a new Meta app launched in July 2023 that focuses on short text updates and real-time conversations. It is tightly integrated with Instagram, using your Instagram account to log in and automatically carrying over your username and profile info.

2. Should I create a Threads account for my business or freelance brand?
   Yes. Even if you don’t plan to actively use it right away, claiming your business or personal brand name on Threads is recommended to prevent others from taking it. Since your Threads username is linked to your Instagram handle, securing it early is important for brand consistency and discoverability.

3. Can I delete my Threads account without affecting my Instagram?
   Currently, no. Deleting your Threads account also deletes your Instagram account because they are linked. Meta is reportedly working on a solution, but for now, be cautious about this limitation.

4. How can Threads help increase brand awareness?
   Threads allows you to post engaging text updates, photos, links, and short videos (up to 5 minutes). Because it’s integrated with Instagram, your content can reach both your Threads followers and Instagram audience, amplifying your visibility and attracting potential customers or clients.

5. What kind of content should entrepreneurs and freelancers post on Threads?
   Focus on participation and engagement rather than just repurposing Instagram or other social media posts. Respond to comments, join conversations, share insights, ask questions, and create light, easy-to-engage-with posts that build community and trust.

6. Can Threads be used for hiring or finding freelance work?
   Yes. Threads is emerging as a platform for employers and freelancers to connect. You can share updates about job openings, projects, or freelance opportunities and engage with potential collaborators or clients in real time.

7. How do I get started with Threads?
   Download the Threads app on iOS or Android, log in with your Instagram account, and customize your profile. You can follow the same people you follow on Instagram or discover new relevant connections. It’s quick to set up, often under 10 seconds.

8. What are the benefits of Threads for customer service?
   Threads enables public, two-way communication with customers or clients. While it currently lacks a direct messaging feature, responding promptly and helpfully to public comments can enhance your business reputation and demonstrate excellent customer service.

9. Are there any risks or limitations I should be aware of?

• The inability to delete Threads without deleting Instagram is a significant limitation.
• The platform is still evolving, so features and best practices may change.
• Threads is primarily text-based, so it may not fully replace visual platforms for some businesses.

10. Is Threads better than other platforms like Twitter/X?
    Threads is similar to Twitter/X but integrated with Instagram, which can be advantageous for those already active on Instagram. It’s still early days, so it’s best to use Threads as a complementary channel rather than a full replacement.

These FAQs provide Canadian entrepreneurs and freelancers with a solid foundation to understand and leverage Threads effectively for business growth and networking.