Advanced Diagnostic Tools in Bing Webmaster Tools: SEO Reports and Crawl Information

Bing Webmaster Tools offers advanced diagnostic tools including SEO Reports and Crawl Information that help website owners identify and fix SEO and crawling issues to improve site performance on Bing search.

• SEO Reports automatically scan your verified site every two weeks, providing actionable recommendations to ensure your site follows SEO best practices. Each suggestion includes an explanation of the issue and guidance on how to fix it, helping you address problems like structural errors, accessibility issues, or HTML errors that could impact indexing and ranking.

• Crawl Information gives detailed insights into how Bingbot crawls your site, highlighting crawl errors such as HTTP status code errors, DNS failures, connection errors, malware infections, and URLs blocked by robots.txt. This report helps diagnose why Bing might have trouble accessing certain pages, enabling targeted fixes to improve crawlability and indexing.

Additional advanced tools include:

• Index Explorer, which shows which pages Bing has crawled or tried to crawl, along with data on discovered URLs, clicks, and inbound links, allowing you to analyze site structure from Bingbot’s perspective.

• Site Explorer, providing a preview of your site’s structure as seen by Bingbot, useful for identifying structural or accessibility issues.

• Inbound Links Report, showing all inbound links Bing has found pointing to your site, useful for monitoring link acquisition or loss over time.

• Crawl Control, which lets you manage the crawl rate of Bingbot on your site, optimizing server load and crawl timing.

• Integration with IndexNow allows direct intervention in indexing, speeding up the process of notifying Bing about content changes.

These tools collectively enable a comprehensive SEO diagnostic and optimization workflow tailored specifically for Bing’s search engine, complementing Google-focused strategies by providing unique insights and controls.