Top 20 des sites web les plus visités au Canada en 2024 : analyse et stratégies marketing

The top 20 most visited websites in 2024 are dominated by major global platforms, with Google.com leading by a wide margin, followed by YouTube and Facebook. These sites attract hundreds of millions to over a billion monthly visits, reflecting their central role in search, video content, and social networking.

Key data points from mid-2025 show:

• Google.com: Approximately 1.6 billion monthly visits, making it the most visited site by far.
• YouTube.com: Around 589 million monthly visits, ranking second.
• Facebook.com: About 221 million monthly visits, ranking third.
• Other notable sites include Amazon.ca, X.com (formerly Twitter), and live.com, with varying engagement metrics such as pages per visit and bounce rates.

Additional popular categories and sites include:

• Search Engines: Google dominates, followed by Bing, Yahoo Canada, and DuckDuckGo.
• E-commerce: Amazon.ca and eBay Canada are key players.
• Finance: RBC, TD Canada Trust, and BanqueNet are among the top banking sites.
• Travel: Google Maps, TripAdvisor, Expedia, and Booking.com receive significant traffic.
• Email: Gmail and Outlook are widely used.

Marketing Strategies Based on This Analysis

1. SEO and Search Engine Marketing (SEM): Given Google’s dominance, optimizing for Google search is essential. Using targeted keywords, quality content, and technical SEO can improve visibility.

2. Video Content Marketing: Leveraging YouTube’s massive audience through engaging video content can drive brand awareness and conversions.

3. Social Media Engagement: Facebook remains a critical platform for community building, advertising, and customer interaction.

4. E-commerce Optimization: For retail brands, presence on Amazon.ca and eBay Canada is crucial, alongside direct website optimization.

5. Localized and Category-Specific Targeting: Tailoring marketing efforts to popular finance, travel, and email platforms can capture niche audiences.

6. User Engagement Focus: Metrics like pages per visit and bounce rates suggest that improving site usability and content relevance can enhance user retention.

7. Multi-Channel Integration: Combining search, social, video, and e-commerce channels creates a comprehensive marketing ecosystem.

This data-driven approach helps marketers prioritize platforms and tactics that align with user behaviour trends and maximize reach and engagement in the digital landscape.