Case Studies: Traffic Growth from AI Tools in Canadian Businesses

Canadian businesses across multiple sectors have achieved significant traffic and conversion growth through AI-powered tools, though adoption rates remain relatively low compared to other developed nations.

Search and E-Commerce Performance

Simplii Financial implemented AI-powered optimization in paid search campaigns, achieving a multifold increase in conversions and substantial decreases in cost-per-acquisition (CPA). The company used broad match coupled with Smart Bidding technology, integrated with Looker Studio for real-time data analysis, which enabled them to identify issues and seize opportunities quickly.

Canadian Tire leveraged Smart Bidding and broad match in 2023 to expand their reach, making campaigns eligible for nearly 2.5X more searches compared to exact match and phrase match strategies. Most notably, these campaigns drove significantly more store visits year over year, successfully bridging the online-to-offline customer journey as the company shifted to meet consumers returning to in-store shopping.

Local SEO Results

Propel Active (healthcare) achieved a 42% increase in clicks (from 289 to 411) over 8 months using AI-powered SEO, appearing in Google AI Overviews and top 3 Canadian search results, which drove more patient calls and appointments.

MCS Electrical saw 121% growth in clicks (from 24 to 53) and 101% increase in impressions (from 2,818 to 5,664) over 7 months, ranking in the top 3 Google Map Pack in Canada.

Oakville Sight & Sound achieved 63% click growth (from 142 to 232) and 183% increase in leads (from 6 to 17) over 9 months, ranking #1 for home automation in Oakville through AI-powered keyword clustering and localized content strategies.

Broader Adoption Context

Despite these successes, AI adoption in Canadian businesses remains limited. Only 12.2% of businesses reported using AI to produce goods or deliver services in Q2 2025, though this represents significant growth from 6.1% in Q2 2024. However, a KPMG survey found that while 93% of Canadian businesses use AI in some form, only 2% reported actual return on investment from their AI implementations.