Maple Ranking - Online Knowledge Base - 2025-09-05

How does CLS impact user experience and website rankings?

Cumulative Layout Shift (CLS) impacts user experience by measuring the visual stability of a webpage—specifically, how much unexpected layout shifts occur during page load or interaction. A high CLS score means elements on the page move unexpectedly, which frustrates users by causing misclicks, disrupting reading flow, and making navigation difficult. This poor experience can lead to higher bounce rates, lower engagement, and damage to brand perception.

From an SEO perspective, CLS is one of Google's Core Web Vitals and directly influences search rankings. Google prioritizes websites that provide a stable and predictable user experience, so a poor CLS score can lead to ranking penalties. Websites with a good CLS score (below 0.1) are considered reliable and user-friendly, which can improve traffic, conversions, and revenue. Conversely, a high CLS score (above 0.25) signals unreliability and can cause users to leave faster, negatively affecting SEO.

In summary, optimizing CLS improves both user experience by reducing unexpected layout shifts and website rankings by meeting Google's Core Web Vitals standards, making it a critical factor for successful SEO and user retention.

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