Using Schema Markup to Enhance Local SEO for Gyms

To enhance local SEO for gyms using schema markup, you should implement the ExerciseGym schema, a specific subtype of LocalBusiness schema designed for gyms. This helps search engines accurately categorize your business and improve your visibility in local search results. Key schema properties to include are:

• @type: ExerciseGym
• name: Your gym’s name
• address: Structured with streetAddress, locality, region, postalCode, and country
• telephone: Contact number
• openingHours: Business hours
• url: Website URL
• image and logo: Visual identifiers
• geo: Latitude and longitude coordinates
• areaServed: Geographic service area

Adding Review or AggregateRating schema is also recommended to highlight your gym’s reputation, which can improve trust and local rankings.

Including service details via properties like hasOfferCatalog or makesOffer to describe gym services (e.g., personal training, classes) and specifying the service area helps search engines associate your gym with relevant local queries.

Properly implemented schema markup enables enhanced rich snippets in search results, such as business hours, ratings, and location info, which can increase click-through rates and improve local search rankings.

In summary, for gyms:

• Use the ExerciseGym schema type rather than generic LocalBusiness
• Include all required properties for validation and rich results
• Add review and service information to boost relevance and trust
• Regularly validate your schema markup with tools to ensure accuracy

This structured data approach guides search engines and AI systems to better understand your gym’s local presence, ultimately enhancing your local SEO performance.