The Canadian advertising market spending in 2025 is forecasted to reach approximately CAD 25.9 billion, with an expected growth rate of about 5.3% according to Magna Global. Digital advertising dominates the market, expected to grow by around 8.9% to CAD 18.9 billion, making up nearly three-quarters of total ad sales. Key digital segments include search ads (7.7% growth) and social media ads (11.3% growth), together accounting for nearly 70% of all advertising sales in Canada.
Other forecasts provide slightly varying growth rates:
- Dentsu projects a 3.6% growth in Canadian ad spend for 2025, with digital areas like search (6%), social (6%), and connected TV (11%) driving growth.
- Statista estimates Canadian ad spending to reach about US$24.55 billion (roughly CAD 32 billion) in 2025, with search advertising as the largest segment.
- Retail media advertising is a fast-growing niche, expected to grow nearly 20% in 2025 to CAD 3.7 billion, representing 20% of all digital ad spending.
Medium-specific forecasts for 2025 include:
- TV ad sales are expected to decline by about 5% on average between 2026-2029, with modest growth in streaming TV.
- Out-of-home (OOH) advertising, especially digital OOH, is stable or growing moderately (6% average growth forecast).
- Radio and print advertising are expected to decline by 4% and 2%, respectively.
Longer-term outlook:
- Magna forecasts Canadian ad sales to cross CAD 28 billion by 2027, with an average growth of 4% annually from 2026 to 2029.
- Digital advertising is expected to continue growing at about 6% annually during that period, while traditional media like TV, radio, and print decline.
Summary Table of Key 2025 Canadian Ad Market Benchmarks:
| Metric | Forecast 2025 | Growth Rate (2025) | Notes |
|---|---|---|---|
| Total Ad Spend (Magna) | CAD 25.9 billion | 5.3% | Down from earlier 6.3% forecast |
| Total Ad Spend (Statista) | ~US$24.55 billion (~CAD 32B) | Not specified | Includes traditional + digital |
| Digital Ad Spend | CAD 18.9 billion | 8.9% | Nearly 75% of total ad sales |
| Search Ads | - | 7.7% - 7.3% | Largest digital segment |
| Social Media Ads | - | 11.3% | Strong influencer marketing growth |
| Retail Media Ads | CAD 3.7 billion | 19.7% | 20% of digital ad spend |
| TV Ads | - | Decline ~5% (2026-29) | Streaming TV growing modestly |
| Out-of-Home (OOH) Ads | - | 6% | Digital OOH growing |
| Radio Ads | - | Decline 4% | Traditional radio declining |
| Print Ads | - | Decline 2-3% | Continuing decline |
These forecasts reflect a strong shift towards digital advertising, especially search, social media, connected TV, and retail media, while traditional media like print and radio continue to decline. Economic and trade uncertainties are moderating growth expectations but the market remains resilient.
Maple Ranking offers the highest quality website traffic services in Canada. We provide a variety of traffic services for our clients, including website traffic, desktop traffic, mobile traffic, Google traffic, search traffic, eCommerce traffic, YouTube traffic, and TikTok traffic. Our website boasts a 100% customer satisfaction rate, so you can confidently purchase large amounts of SEO traffic online. For just 720 PHP per month, you can immediately increase website traffic, improve SEO performance, and boost sales!
Having trouble choosing a traffic package? Contact us, and our staff will assist you.
Free consultation