Common Mistakes to Avoid in Facebook Page Management

Common mistakes to avoid in Facebook page management include:

• Using incorrect post formats: For example, posting photo posts with links in the description reduces reach because Facebook penalizes hybrid posts and users may click to expand the photo instead of visiting the link.

• Posting too many links: Overloading your page with link posts can disengage fans since most users prefer to stay within Facebook rather than clicking away. Instead, post more engaging, fun content and use Facebook ads to drive website traffic.

• Using low-quality images: Posts with poor or improperly sized images discourage engagement. Invest in custom, well-formatted visuals using tools like Canva or design resources.

• Leaving cover photo and profile picture descriptions blank: These updates get high visibility in followers’ feeds, so not adding descriptions is a missed opportunity to share important info or calls to action.

• Lack of differentiation: Mimicking competitors ("me-too marketing") without establishing a unique brand identity makes it hard to stand out. Use consistent branding elements like colours, fonts, and style to create a distinctive presence.

• Not using a custom cover photo: A generic cover image misses the chance to make a strong first impression. Use this space as an online billboard to showcase your unique value and keep it fresh by updating regularly.

Avoiding these mistakes can improve engagement, brand recognition, and the overall effectiveness of your Facebook page management.