Launching Character.AI Campaigns in the Canadian Market

Launching Character.AI campaigns in the Canadian market requires careful navigation of recent regulatory and safety developments, alongside leveraging AI-driven marketing best practices tailored to Canadian consumers.

Key considerations for launching Character.AI campaigns in Canada:

• Regulatory and Safety Compliance: Character.AI has recently restricted minors (under 18) from open-ended chats with AI characters due to lawsuits and regulatory scrutiny related to child safety and mental health risks. By November 25, 2025, minors will be barred from such interactions, with age verification systems implemented to enforce this. Instead, teens will have access to creative formats like videos, stories, and streams with AI characters. Any Canadian campaign must comply with these age restrictions and incorporate robust age verification and content moderation aligned with Canadian privacy and child protection laws.

• Content Strategy Adaptation: Since Character.AI is shifting from chat-centric to a content-driven social platform with features like AI-generated videos, streams, and short-form content (e.g., Chat Snippets, Character Cards), campaigns should leverage these multimodal content formats to engage users creatively while respecting safety policies.

• AI Marketing Best Practices in Canada: According to the Canadian Marketing Association’s 2025 AI guide, marketers should define clear AI implementation goals, develop ethical AI policies, and collaborate across teams to integrate AI-generated content effectively and responsibly. This includes aligning AI use with Canadian regulatory expectations and ethical standards.

• Leveraging AI for Campaign Efficiency: AI tools can create content at scale and quality comparable to humans, suitable for email, ads, and social media. Canadian brands can use AI-driven marketing platforms (e.g., Jasper, ChatGPT, Adobe Sensei) to optimize campaigns cost-effectively, even for smaller budgets.

• Cultural and Market Relevance: Campaigns should consider Canadian cultural nuances and consumer preferences. Collaborations with Canadian influencers and AI tools tailored for Canadian brands can enhance authenticity and reach.

• Safety and Trust Building: Given the heightened concerns about AI’s impact on youth, campaigns should transparently communicate safety measures, age restrictions, and moderation policies to build trust with Canadian audiences and regulators.

In summary, launching Character.AI campaigns in Canada in late 2025 involves adhering to strict age verification and safety protocols, utilizing new AI-native social content formats, aligning with Canadian AI marketing ethics and regulations, and leveraging AI tools for efficient, culturally relevant marketing. This approach ensures compliance, user safety, and effective engagement in the evolving AI entertainment landscape.