Using Amazon Seller Tools for Market Research and Product Selection in Global Markets

Using Amazon Seller Tools for market research and product selection in global markets involves leveraging specialized platforms and features to identify profitable product opportunities, analyze competition, and optimize listings across different Amazon marketplaces.

Key tools and strategies include:

• Amazon Product Opportunity Explorer: This tool helps sellers estimate sales by ASIN, analyze niches, and identify unmet demand by examining customer search and purchasing behaviour. It provides insights into search volume, sales trends, pricing, and seasonality, allowing sellers to spot opportunities in categories with high demand but low competition.

• Growth Opportunities: This feature ranks your products based on potential sales impact from actions like advertising or discounts, showing estimated sales lift and conversion rates to prioritize efforts for maximum growth.

• Third-party tools like SellerAmp and Helium 10: SellerAmp offers keyword and competitor research, listing optimization suggestions, inventory management, and sales analytics accessible via a Chrome extension, mobile app, and web app. It also integrates historical pricing data (e.g., from Keepa) and can analyze products across multiple online stores to assess profitability. Helium 10 is widely regarded for product and keyword research, helping sellers identify trending and profitable products.

• AMZScout Product Database: This tool allows filtering products by estimated sales, category, weight, and trending status to generate lists of promising products for further research. It supports brand-building by helping sellers find products with consistent demand and manageable shipping costs.

• International selling tools: Amazon’s Build International Listing Tool facilitates expanding product listings from a source marketplace to target marketplaces, streamlining pricing and inventory management across regions. Sellers must also consider local customer support requirements and adapt product selection based on market differences using frameworks like the “4Ps” (Product, Price, Place, Promotion).

In practice, sellers start by researching trending and high-demand products using Amazon’s native tools and third-party software to analyze sales data, competition, and market trends. They then validate product ideas by considering local market preferences and logistical factors before listing products internationally. Continuous monitoring of sales performance and growth opportunities helps optimize product offerings and marketing strategies globally.

This integrated approach enables sellers to make data-driven decisions for product selection and market entry, maximizing their chances of success in Amazon’s global marketplaces.