Optimizing Local SEO with Bing Places for Canadian Businesses

To optimize local SEO with Bing Places for Canadian businesses, you should first claim and fully complete your Bing Places listing, ensuring all business information matches your Google Business Profile (GBP) for consistency. This includes your business name, address, phone number, hours, services, and website URL. For multi-location businesses, use Bing’s bulk upload feature if you have 10 or more locations.

Key optimization steps include:

• Accurate and complete business information: Fill out every field in Bing Places, including categories, descriptions, and photos.
• Use relevant keywords: Incorporate keywords naturally into your business name and description to improve rankings.
• Add UTM tags to website URLs to track traffic from Bing in your analytics.
• Regularly update your listing with special hours, offers, and new photos to keep it fresh and engaging.
• Leverage Bing Local Insights and Analytics to monitor views, clicks, and calls, and adjust your strategy accordingly.
• Manage and respond to reviews, which Bing pulls from Facebook, as reviews influence local trust and rankings.

Bing Places is particularly valuable because Bing’s search results tend to be less competitive than Google’s, offering Canadian businesses a better chance to rank higher and reach unique demographics, including older and more affluent users. With Bing’s growing user base (over 100 million daily active users), optimizing Bing Places can generate additional local organic traffic and conversions.

In summary, Canadian businesses should not only maintain their Google Business Profile but also actively optimize Bing Places to maximize local search visibility, reach diverse audiences, and capitalize on Bing’s growing market share.