Leveraging AI and automation technologies on marketplaces in 2025

In 2025, leveraging AI and automation technologies on marketplaces involves deep integration of advanced AI systems such as agentic AI, hyperautomation, and AI orchestration to streamline operations, enhance customer engagement, and improve decision-making. These technologies enable marketplaces to automate complex multi-step processes autonomously, optimize multichannel sales outreach, and provide proactive, real-time problem-solving capabilities.

Key trends include:

• Agentic AI: Autonomous AI systems that plan, reason, and act independently to handle complex tasks like fraud detection, logistics optimization, and customer service without human intervention. This leads to significant operational cost reductions and improved customer satisfaction.

• Hyperautomation: Combining AI with automation tools to automate over half of enterprise operations, making workflows more efficient and scalable. By 2026, about 30% of enterprises will automate the majority of their network activities, with hyperautomation becoming a strategic priority for 90% of major corporations.

• AI-Enhanced Multichannel Engagement: AI orchestrates outreach across multiple digital channels (email, social media, video calls, etc.) to meet buyers where they are, improving sales effectiveness by personalizing timing and messaging. By 2025, 80% of B2B sales interactions will occur digitally, requiring AI-driven coordination to cut through information overload.

• Real-Time Data Integration and Processing: Over 70% of enterprises will rely on AI tools to integrate and process data in real time, enabling marketplaces to respond dynamically to customer demands, market changes, and operational challenges.

• Enterprise-Grade AI Orchestration: Multiple specialized AI agents collaborate to achieve complex outcomes, transforming marketplaces into autonomous enterprises capable of adapting rapidly to changing environments.

Together, these AI and automation advancements empower marketplaces to deliver personalized customer experiences, optimize supply chains, reduce costs, and scale efficiently in a highly competitive digital economy.