Managing Geo-targeting and Regional SEO with Bing Webmaster Tools in Canada

To manage geo-targeting and regional SEO with Bing Webmaster Tools in Canada, you should use Bing's built-in geographic targeting features to specify Canada as your target country for your website or specific sections of it. This helps Bing understand that your content is most relevant to Canadian users, improving your visibility in Canadian search results.

Key steps and considerations include:

• Add and verify your website in Bing Webmaster Tools by providing your exact domain URL and completing verification via methods such as uploading an XML file, adding a meta tag, or DNS verification.

• Set geographic targeting within Bing Webmaster Tools. Bing allows you to specify a country affinity at multiple levels:

  • At the domain level for entire domains (e.g., example.com).
  • At the subdomain or subfolder level for multinational sites (e.g., ca.example.com or example.com/ca), which is useful if you serve multiple countries including Canada.

• For Canadian geo-targeting, if you have a global site, consider creating a dedicated Canadian subdomain (ca.yoursite.com) or subfolder (yoursite.com/ca) and set Bing’s geo-targeting to Canada for that section. This ensures Bing serves the right content to Canadian users and improves your regional SEO.

• Submit a sitemap to Bing Webmaster Tools to help Bing crawl and index your Canadian-targeted pages efficiently.

• Use Bing Webmaster Tools’ Search Performance report with the new country filtering options to analyze how your site performs specifically in Canada, enabling you to optimize further based on Canadian user data.

• Complement Bing’s geo-targeting with local SEO tools like BrightLocal, which supports Bing local listings and review management, enhancing your visibility in Canadian local search results.

In summary, by verifying your site, setting Canada as the geographic target in Bing Webmaster Tools (either at domain, subdomain, or folder level), submitting sitemaps, and using Bing’s performance data filtered by country, you can effectively manage geo-targeting and regional SEO for Canada.