Keyword research differs by business type—e-commerce, services, and local businesses—because each has distinct customer intents, search behaviours, and content needs.
For E-commerce businesses, keyword research focuses on identifying commercially relevant keywords that drive sales. The process involves:
- Brainstorming seed keywords based on products and customer language.
- Expanding the list using tools like Google Keyword Planner, Semrush, or Ahrefs.
- Categorizing keywords by intent: commercial investigation (researching before buying), transactional (ready to buy), and post-purchase (support-related).
- Mapping keywords to specific pages such as product pages, category pages, and blog posts.
- Prioritizing keywords based on search volume, relevance, buyer intent, and competition.
- Continuously updating the keyword list and incorporating seasonal or trending keywords to capture timely traffic.
For Service-based businesses, keyword research should emphasize the services offered and the problems customers seek to solve. Key steps include:
- Listing core services and thinking from the customer's perspective about how they would search.
- Using keyword modifiers like “near me,” “affordable,” or location-specific terms (city, neighbourhood).
- Including problem-related and question keywords that reflect customer pain points or informational needs.
- Grouping keywords by location, intent, and funnel stage to optimize content for local SEO and service promotion.
- Ensuring consistent business name, address, and phone number (NAP) across listings and website to boost local search rankings.
For Local businesses, keyword research is highly location-centric and intent-driven:
- Start with service terms combined with local modifiers such as “in [city],” “near me,” or landmarks.
- Focus on keywords with commercial intent that local customers use to find immediate services.
- Analyze search volume and competition, paying attention to advertiser bids as indicators of commercial value.
- Organize keywords by location and intent, and optimize Google Business Profile and website content accordingly.
- Encourage customer reviews mentioning services and locations to naturally incorporate local keywords.
Summary Table:
| Business Type | Keyword Focus | Keyword Examples | Content Mapping | Tools & Techniques |
|---|---|---|---|---|
| E-commerce | Product-related, buyer intent, commercial | “buy wireless earbuds,” “best gaming laptop 2025” | Product pages, category pages, blogs | Google Keyword Planner, Semrush, Ahrefs; semantic keywords; competitor analysis; seasonal trends |
| Services | Service terms, problem-solving, location-based | “plumber near me,” “affordable tax consultant Toronto” | Service pages, FAQs, blog posts | Local keyword modifiers; grouping by intent and location; NAP consistency |
| Local Businesses | Location + service, immediate need, commercial | “wedding photographer in Vancouver,” “24-hour locksmith downtown” | Google Business Profile, local landing pages, reviews | Local SEO tools; bid analysis; customer reviews for natural keywords |
This tailored approach ensures keywords align with user intent and business goals, improving search visibility and conversion potential for each business type.
Maple Ranking offers the highest quality website traffic services in Canada. We provide a variety of traffic services for our clients, including website traffic, desktop traffic, mobile traffic, Google traffic, search traffic, eCommerce traffic, YouTube traffic, and TikTok traffic. Our website boasts a 100% customer satisfaction rate, so you can confidently purchase large amounts of SEO traffic online. For just 720 PHP per month, you can immediately increase website traffic, improve SEO performance, and boost sales!
Having trouble choosing a traffic package? Contact us, and our staff will assist you.
Free consultation