Top marketplaces for selling physical products in 2025: comprehensive comparison and strategies

The top marketplaces for selling physical products in 2025 are led by Amazon and Walmart, with several other notable platforms offering specialized or social commerce opportunities.

Key Marketplaces:

• Amazon remains the global leader due to its vast product catalog, advanced AI-driven personalization, and extensive logistics network including Amazon FBA, which streamlines fulfillment for sellers. It has over 2 million active sellers and generated around $500 billion in net sales in 2024, with third-party sellers accounting for over 60% of sales.

• Walmart is a strong challenger, leveraging its physical retail presence combined with a growing online marketplace. Walmart Fulfillment Services (WFS) offers sellers fast shipping and warehousing, making it a competitive alternative to Amazon FBA. Walmart also integrates omnichannel strategies and partnerships with Shopify, Adobe, and TikTok to expand seller reach.

• Social commerce platforms like TikTok Shop, Facebook Marketplace, and Poshmark are gaining traction by driving sales through social engagement, appealing especially to small and mid-sized businesses.

• Niche marketplaces such as Etsy (handmade and vintage goods), StockX (sneakers and collectibles), Newegg (electronics), Wayfair (home goods), and Vinted (secondhand fashion) provide targeted audiences for specialized products.

Strategies for Selling Physical Products in 2025:

• Multichannel selling: To maximize reach, sellers should adopt a multichannel approach, listing products on multiple marketplaces tailored to their product type and target audience.

• Leverage fulfillment services: Utilizing fulfillment programs like Amazon FBA or Walmart WFS can improve shipping speed and customer satisfaction, critical for competitive advantage.

• Capitalize on high-demand product categories: Focus on trending products such as mobile electronics accessories and health & wellness items like CBD products, which show strong market growth.

• Optimize for social commerce: Engage customers through social media-driven marketplaces to tap into impulse buying and younger demographics.

• Localization and compliance: Adapt listings and logistics to meet regional preferences and regulatory requirements, especially when selling across borders.

In summary, Amazon and Walmart dominate as top marketplaces for physical products in 2025, supported by specialized and social commerce platforms. Sellers should combine multichannel presence, fulfillment services, and trending product focus to succeed.