Using Bing Webmaster Tools for Keyword Research in the Canadian Market

Using Bing Webmaster Tools for keyword research in the Canadian market involves leveraging its free, built-in Keyword Research tool and the Bing Ads Keyword Planner, both of which now support Canadian targeting and provide localized data.

Key points for effective use:

• Keyword Research Tool in Bing Webmaster Tools:
  Enter your primary keyword to discover related and long-tail keywords, which tend to have lower competition and clearer search intent. The tool shows "impressions" (Bing's measure of search demand) over recent periods, helping you identify trending and relevant keywords for Canada. You can sort keywords by impressions and export them for further analysis. It also displays Bing’s top-ranking URLs for each keyword, useful for competitive insights.

• Bing Ads Keyword Planner with Canadian Targeting:
  Bing Ads expanded Keyword Planner access to Canada, allowing users to target keywords by cities, provinces, and product categories. It provides historical search statistics such as average monthly searches, competition, suggested bids, and ad impression share specifically for Canadian locations. This helps refine keyword selection to Canadian user behaviour and regional preferences.

• Using the Tools Together:
  Combine insights from Bing Webmaster Tools’ keyword research (organic-focused) with Bing Ads Keyword Planner (paid search data) to get a comprehensive view of keyword demand and competition in Canada.

• Additional Features:
  Bing Webmaster Tools also offers SEO reports, backlink analysis, and site performance data that can complement keyword research by identifying content gaps and optimization opportunities.

• Getting Started:
  To use Bing Webmaster Tools, verify your website via XML file, meta tag, or DNS verification. Once verified, access the Keyword Research tool under the SEO section. For Bing Ads Keyword Planner, create or log into a Bing Ads account and set Canadian targeting in the tool’s settings.

This approach helps marketers and SEO professionals tailor their content and paid campaigns to the Canadian market by understanding local search trends, related terms, and competitive landscape on Bing’s search engine.