Exploring Emerging Social Media Platforms for Marketing Growth

Emerging social media platforms in 2025 offer significant opportunities for marketing growth by providing fresh channels to reach and engage diverse audiences with innovative content formats and community features. Key platforms to consider include Threads, Yik Yak, Noplace, and Ten Ten, each with unique user bases and functionalities that marketers can leverage to amplify brand presence and foster authentic connections.

Threads is a major new platform with 350 million active users, focusing on text-based updates with a 750-word limit and integrated real-time audio discussions called “Thread Spaces.” Its close integration with Instagram and algorithm prioritizing trending topics make it ideal for brands aiming to engage users with timely, conversational content.

Yik Yak targets localized, anonymous community engagement, especially among college students, through short messages called “yaks” within a five-mile radius. Its features like AI-powered moderation and “Campus Connect” enable marketers to tap into hyper-local and niche communities for targeted campaigns.

Noplace appeals to Gen Z with a colourful, customizable profile experience and dual feeds (global and friends-only), blending elements of Twitter and Myspace. This platform offers a creative space for brands to connect with younger audiences through personalized and interest-based content.

Ten Ten is a voice messaging app designed for teens, facilitating close friend communication via walkie-talkie style voice notes. Its growing user base (over 21 million downloads) presents opportunities for brands to experiment with audio content and peer-to-peer engagement.

To succeed on these emerging platforms, marketers should focus on being authentic, creative, and engaging, adapting their content to each platform’s unique features and audience preferences. A strategic, data-driven approach that balances innovation with genuine value creation is essential to build community and achieve marketing goals.

In addition, broader social media trends for 2025 emphasize content experimentation, social listening, and generative AI, which marketers can integrate with emerging platforms to optimize engagement and responsiveness.

Overall, exploring these new social media platforms allows brands to diversify their marketing strategies, reach new demographics, and stay ahead of digital communication trends while fostering deeper audience connections.