The Redirect Manager in Yoast SEO Premium is a powerful feature that helps you automatically create and manage URL redirects when you move or delete pages on your WordPress site. This prevents users and search engines from encountering 404 errors, improving user experience and SEO. Key capabilities include:
- Automatic creation of redirects when content is moved or deleted.
- Management of redirects directly from the WordPress admin area.
- Support for various redirect types and HTTP status codes.
- Ability to create complex redirects using regular expressions (regex).
- Importing and exporting redirects for scalability.
Regarding Internal Linking Suggestions, Yoast SEO Premium enhances content optimization by recognizing synonyms, related keyphrases, and different word forms of your focus keywords. This helps improve internal linking by suggesting relevant links within your content based on semantic relationships, which can boost SEO by distributing link equity and improving site structure.
A practical issue sometimes arises when old URLs are redirected to new URLs via the Redirect Manager, but internal links within the site still point to the old URLs. While the Redirect Manager handles the redirection, SEO teams may prefer updating the internal links directly to the new URLs to avoid unnecessary redirects. Currently, there is no built-in Yoast function or hook publicly documented that returns the new URL given an old URL from the Redirect Manager, so custom scripting is often used to update these links in bulk.
In summary:
| Feature | Description |
|---|---|
| Redirect Manager | Automates and manages URL redirects to prevent 404 errors, supports regex, import/export |
| Internal Linking Suggestions | Suggests links based on synonyms, related keyphrases, and word forms to improve SEO and content relevance |
| Handling Redirected Internal Links | No native function to fetch new URLs from old URLs in redirects; custom scripts may be needed to update internal links |
These advanced features in Yoast SEO Premium streamline SEO management by reducing dead-ends and enhancing internal linking strategies.
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